So, you’re a blogger, small business owner or entrepreneur and you are hearing about how powerful Pinterest can be for business! You are thinking of adding it into your marketing strategy but you aren’t really sure where to start or are getting mixed results when trying it on your own.
Depending on your blogging or business goals, it might be a good idea to hire a Pinterest manager. Here are 5 signs that you should talk to a Pinterest manager about how they can help Pinterest work for you!
1. You are already juggling multiple social media platforms and don’t have time to add another!
As a business owner, you wear many hats — from web developer to copywriter to sales and bookkeeping, you don’t have time to add Pinterest Strategist to your resume! As if Instagram wasn’t already enough work (ha!), now you are also supposed to add Pinterest to your marketing mix? This would require hours of learning and testing on a platform you’ve never used for business and that is valuable time that you could be spending elsewhere in your business.
(BTW, did you know that Pinterest isn’t really a social media platform? That’s right, it’s a visual search engine!)
2. You’ve heard that Pinterest is a great business tool but you don’t know where to start.
Everyone keeps touting the magical powers of Pinterest for business but where exactly do you start? There is so much advice out there, it’s total information overload! You’re spinning your wheels on learning how to do all the right things to make your account succeed but aren’t sure if you’re even doing it correctly.
3. You’re pinning with no strategy in place.
So you’ve set up your account and have started pinning without any strategy and hoping it will stick. You aren’t really sure what you’re doing and how to create a meaningful Pinterest marketing strategy that will help you accomplish your business goals. But at least you can say you are on Pinterest, right? Right…?!
4. You don’t consider design to be one of your strengths and find that your pin graphics continuously flop.
You know that creating eye-catching and beautifully designed pins is a key element of mastering Pinterest but you just can’t seem to get the hang of pin design. You are spending hours creating pins but they don’t seem to be generating any engagement and you can’t figure out why they aren’t taking off.
5. You aren’t sure how to convert Pinterest engagement to web traffic and sales for your business.
You’ve sort of gotten the hang of creating pins and generating some engagement on Pinterest but aren’t sure why no one is visiting your website or purchasing your products. You’ve spent all this time learning about Pinterest but it doesn’t seem to be paying off and you can’t figure out how to capture your target audience’s interest.
If any of these sound familiar to you, it might be time to look at hiring a Pinterest manager!
First, why Pinterest?
Pinterest is absolutely one of the best tools I’ve found for reaching my target audience, driving traffic and generating sales. In my own blogging experience, Pinterest has been my #1 source of traffic (by a long shot) for a few years now — but it didn’t happen by accident. I’ve spent the last few years learning everything I can about the platform — from keyword research to search optimization and pin design, there’s a lot to cover… but it pays off!
Pinterest is a powerful marketing tool — did you know that:
Pinterest has more than 320 million monthly active users and 89% of those Pinners use Pinterest for inspiration in their path to purchase.
47% of Pinners log onto the site specifically to shop, making it nearly four times more effective at generating sales than other platforms.
The lifespan of a pin is much longer than that of a Tweet (hours) or an Instagram post (1 day)… Pins be seen for months or even years after it’s published!
How can a Pinterest Manager help my blog or business?
As a Pinterest manager, I specialize in helping bloggers, small business owners and entrepreneurs meet their business goals through Pinterest. I believe there is no one-size fits all strategy for Pinterest but instead focus on understanding you and your business to craft an individualized approach that will help you on your path to success.
>> Develop a custom strategy
Being a Pinterest manager means more than just scheduling pins — although I definitely do that too! But there is so much more that goes on behind the scenes. After learning about your business, goals and target audience, I’ll craft a custom strategy that includes keyword research, search optimization, board management, Tailwind scheduling + tribes and more. Throughout each month, I stay on top of Pinterest trends and updates, and I’ll dive into the analytics and refine the strategy until we start seeing results.
>> Create pins that get engagement
My goal is to help you attract your target audience and get quality traffic to your website through beautifully designed, eye -catching pins that align with your brand aesthetic and message.
For every blog post you publish or product you launch, I can create countless pins that will draw Pinterest viewers in and click through to your website. As a Pinterest manager, I have experience designing pins that grab people’s attention and I know what Pinterest users are looking for!
>> Grow your brand, web traffic, email list and sales
As a Pinterest manager, I can help you gain brand awareness and even grow your traffic, email list and sales. Think of Pinterest as one of the first steps in your sales funnel. Once we find your target audience and capture their attention, we want to make sure they take action towards your business goals. Whether it’s optimizing your website for Pinterest or creating click-worthy freebies, I can help give you suggestions and strategies for reaching your goals.
>> Save you valuable time
As a business owner, you already have a ton on your plate — and one of the key rules of running a business is to focus on the things that you are best at and outsource the rest! Managing a Pinterest account takes hours out of your schedule every week so having a Pinterest manger will give you back this valuable time while still growing your blog or business through powerful Pinterest marketing strategies.
